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Marketing

California Library Association's Communication Toolkit
Toolkit is downloadable in chapters or as a single PDF document. Toolkkit

free2 Intranet - http://intranet.wearefree2.org/

Library Communication Strategies
http://www.librarycomm.com/news.html
Peggy Barber and Linda Wallace conduct workshops for member systems. Here are some of their favorite links.

Library Media & PR
http://www.ssdesign.com/librarypr/past.html
Stephanie Stokes has also done public relations work for member systems. Check out her selection of articles and her toolbox with ideas for bookmarks and graphics. Links at the bottom of the Toolbox page - http://www.ssdesign.com/librarypr/toolbox.html - lead to campaigns and white papers.

Library Card Sign Up Month
September Are you taking advantage of "Back to School" preparations? A library card is a "must have" to do homework! - ALA publicity materials - Read Write Think

Funding, Grants, Foundations
Obtaining funding almost always requires some marketing. These resources may have funding for some of your library’s services or services you’d like to pilot.

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